Google Announce New Search Analytics Report in Google Webmaster Tool.

If you manage a website, you need a deep understanding of how users find your site and how your content appears on Google's search results. Until now, this data was shown in the Search Queries report, probably the most used feature in Webmaster Tools. 

We’ve heard you! Today, we’re very happy to announce Search Analytics, the new report in Google Webmaster Tools that will allow you to make the most out of your traffic analysis.

Pic Source: Google Webmaster Central Blog

The new Search Analytics report enables you to break down your site's search data and filter it in many different ways in order to analyze it more precisely. For instance, you can now compare your mobile traffic before and after the April 21st Mobile update, to see how it affected your traffic.


Click to Read Full Update: More precise data in the new Search Analytics report 

Learn More About Analytics Report.

Is Your Site Ready for New Google Algorithm Update?

Countdown begins.. only few hours left in Google new algorithmic Mobile Friendly site update which will comes into effect from 21st April 2015.

So, are you ready for this update. Is your site mobile friendly? As Google has already announced that it will helps in ranking boost for mobile friendly site.

Here are some essentials points of Mobile Friendly Site:

1. Site Speed: Website must load on mobile in 5 seconds. Speeds matter a lot.
2. Mobile Friendly Feature : Easy to navigate and user can access and read properly content.

Below are some tools to quick check your site is Mobile Friendly or not.

1. Mobile Friendly Testing Tool: This is the easiest way to check your website mobile friendly. Google provides Mobile Friendly Testing Tool. 

2. In Google Webmaster Tool : In Google webmaster Mobile Usability section you can check the errors and fixed them to improve the site usability.

3. Manual Check : You can also check manually by opening your website in different different mobile devices and browser to check that your site opening properly or not. 

Check above mention points for Mobile friendly site and be prepare for it.

Hope your site gets ranking boost. All the Best for this new Google Algorithm update.

What is the Reason of High Bounce Rate of Your Website?

Bounce Rate is one of the major element of the successful SEO Strategies.

 

What is Bounce Rate?

Bounce rate is the percentage of single page sessions, sessions in which the website visitors left your site from the entrance without interacting with the other page of your site.

If a website has higher bounce rate that means the user didn't find the  useful content on the site and also the site is not correctly optimized for the correct keywords.

This is not always correct that means if a user is looking for something and he/she visited your site and found the relevant information at that page then also he/she may leave your site without clicking on the other page of website.

If a user spends more time on your site that helps in to increase the page and domain authority of the site and Google loves website having higher domain authority and also giving preference in higher ranking in Search engine.

Below are the possible reasons of Having Higher Bounce Rate of your Website:

1. Bad Design 

Presentation is very important for anything. If your site is not well designed and also it doesn't looks attractive to the user then the user may not stick to your site.

Also don't use those colour which really hurt the eyes, lots of animation or flash, some design issues which makes your users uncomfortable which in turn they leave your site.

2. Site Navigation

Make your site structure as simple as you can so that the visitors can easily navigate or move around within your site. If your site having poor navigation which make your visitors confused and they will leave  your site which again results in high bounce rate.

3. Wrong Keyword Selection

Keyword Research plays an important role in SEO. Choose wisely keywords for your site. If you don't select correct keyword in that case if a visitor comes to your site but he/she didn't found any relevant information about the search term then he/she left the site immediately which results in higher Bounce Rate.

4.  Slow Loading Speed

If the site having high loading speed then the user get annoy and just close the browser that results in higher bounce rate.

5. Not Mobile Friendly 

Nowadays everybody have smartphone and people loves to browse site in mobile. Ideally the speed of webpage is opening in mobile browser is 4 second. If the site takes long time to open in mobile then the visitors get annoyed and close the browser which again results in higher Bounce rate.

Google has already announce that by April 21st there is going to be a update related to mobile friendly site. If a site is mobile friendly then Google give preference to the site in having higher ranking in search engines.

Source : Google Webmaster Central Blog

  

6. Ad/Pop-Ups

Usually Pop ups annoy users. But a well timed pop up can increase the conversion. So, its better to use pop up wisely. 

These are few reason of having high Bounce Rate. If I missed any important point then please mention in Comment box.

How to Optimize Your Blog Posts For SEO

If you have a blog then you must have to know how to optimize your blog posts for SEO. While writing a blog post keep few points in your mind which helps you to rank higher than your competitor in Search Engines.

Here are basic fundamentals of SEO to Optimize Blog post.

1. Keyword Rich URL:

Keyword Rich URL is the best way to tell Search Engine that your post is highly relevant to the specific keyword phrase.

2. Keyword Research:

Keyword research is an essential part of Search engine optimization. When you select the topic on which you are going to write your article then do the proper keyword research. Use those keywords and phrases in your blog post which will help you to rank higher in Search engine.

3. Proper Use of Keywords:

Once you select relevant and important keyword for your post or article then try to place those keyword phrases throughout the post so that Search engine easily get to know that your page is relevant to those specific keyword phrases.

Include important keywords in Title, Heading and Subheading of the post, Title tags and Meta description, Anchor Text and in Introductory and concluding paragraph of the post.

Use wisely these keywords in your article but don't stuff your article with keywords it looks like Keyword stuffing or spamming.

Pic Courtesy : Google Image Search Result

4. Keywords in Title:

Include keywords in Title tag and put Title tag in H1 tag to tell Google to what is your page is all about.

5. Image Optimatization:

Include your keywords in Image file name and also in alternate text (alt tag) of the image. So that Search engine crawler can read image properly.
And image will appear for that keyword in Image search result.

6. Link Back to Other Bloggers post:

When you write post then you can include other bloggers link as a reference this is good way to write a blog and also you will get backlink from bloggers. Valuable backlinks matters a lot for Link Building in SEO.

7. Interlinking within your Post:

Do proper Interlinking within the related blog post.

8. Use of Social Media:

Share your post in Social Media platfrom such as Google+, Facebook, Twitter, Pinterest and other Social platforms. Make use of these platform as much as you can. Promote post in the related groups in community so that you can get more valuable users or readers for your blog.

Above are the basics of Search Engine Optimaztion (SEO) tips whcih helps you to get higher rank in Search Engines.

If I missed any important point then please mention in comment box.