Monday, May 4, 2015

SEO Strategy : Differences and Similarities Between Google, Yahoo & Bing Search Engine

Many of us think that the SEO strategy is same for Google, Yahoo and Bing Search Engines. Users think that if you are ranking well in Google then you must be doing good in Yahoo and Bing search engines also, but this is not true.

As we all know that Search result is same for Yahoo and Bing.

Below are the Similarities between Google & Yahoo, Bing Search Engines.


1. Paid Search Result : Paid result works same for all three search engines. This is paid result for a website.

2. Quality Links : Google gives preference to the quality back links after Penguin update. Bing also gives preference to quality links. A site having good number of quality back links appears top in Search results. So, its very important to have good number of quality back links.

3. Local Search Result : Local search Result is same for Google and Bing/Yahoo search engines.


       Pic Credit : Google Image Search Result


Below are the Differences between Google & Yahoo, Bing Search Engines.


1. Search Terms (Keywords):

Google : After Hummingbird update Google bot recognize's synonyms and contextual meaning of the search query.
Bing : Bing Prefers Exact Keyword Match.

2. Domain Age :

Google : Domain age does not matter a lot for Google because if a site has quality back links and good content then it will also rank well.
Bing : Bing favors Domain age while ranking the site.

3. Search Query :

Google : If a search query has two meanings then the most popular site will rank first.
Bing: Bing gives preference to local search results.

4. Flash:

Google: Google bot doesn't understand flash websites. 
Bing : Bing crawler understand flash websites and sometimes Bing gives credit to these website.

5. Mobile Optimization:

Google: Google has already started from 21st April ranking boost for mobile friendly website.
Bing:  Currently it's not confirm that Bing will introduce or not Mobile friendly site as a ranking factor or not.


I hope all of you like this post, If you have any query or I missed any important point then please mention in comment box.

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