Google Announce New Search Analytics Report in Google Webmaster Tool.

If you manage a website, you need a deep understanding of how users find your site and how your content appears on Google's search results. Until now, this data was shown in the Search Queries report, probably the most used feature in Webmaster Tools. 

We’ve heard you! Today, we’re very happy to announce Search Analytics, the new report in Google Webmaster Tools that will allow you to make the most out of your traffic analysis.

Pic Source: Google Webmaster Central Blog

The new Search Analytics report enables you to break down your site's search data and filter it in many different ways in order to analyze it more precisely. For instance, you can now compare your mobile traffic before and after the April 21st Mobile update, to see how it affected your traffic.


Click to Read Full Update: More precise data in the new Search Analytics report 

Learn More About Analytics Report.

SEO Strategy : Differences and Similarities Between Google, Yahoo & Bing Search Engine

Many of us think that the SEO strategy is same for Google, Yahoo and Bing Search Engines. Users think that if you are ranking well in Google then you must be doing good in Yahoo and Bing search engines also, but this is not true.

As we all know that Search result is same for Yahoo and Bing.

Below are the Similarities between Google & Yahoo, Bing Search Engines.

1. Paid Search Result : Paid result works same for all three search engines. This is paid result for a website.

2. Quality Links : Google gives preference to the quality back links after Penguin update. Bing also gives preference to quality links. A site having good number of quality back links appears top in Search results. So, its very important to have good number of quality back links.

3. Local Search Result : Local search Result is same for Google and Bing/Yahoo search engines.

       Pic Credit : Google Image Search Result

Below are the Differences between Google & Yahoo, Bing Search Engines.

1. Search Terms (Keywords):

Google : After Hummingbird update Google bot recognize's synonyms and contextual meaning of the search query.
Bing : Bing Prefers Exact Keyword Match.

2. Domain Age :

Google : Domain age does not matter a lot for Google because if a site has quality back links and good content then it will also rank well.
Bing : Bing favors Domain age while ranking the site.

3. Search Query :

Google : If a search query has two meanings then the most popular site will rank first.
Bing: Bing gives preference to local search results.

4. Flash:

Google: Google bot doesn't understand flash websites. 
Bing : Bing crawler understand flash websites and sometimes Bing gives credit to these website.

5. Mobile Optimization:

Google: Google has already started from 21st April ranking boost for mobile friendly website.
Bing:  Currently it's not confirm that Bing will introduce or not Mobile friendly site as a ranking factor or not.


I hope all of you like this post, If you have any query or I missed any important point then please mention in comment box.

Is Your Site Ready for New Google Algorithm Update?

Countdown begins.. only few hours left in Google new algorithmic Mobile Friendly site update which will comes into effect from 21st April 2015.

So, are you ready for this update. Is your site mobile friendly? As Google has already announced that it will helps in ranking boost for mobile friendly site.

Here are some essentials points of Mobile Friendly Site:

1. Site Speed: Website must load on mobile in 5 seconds. Speeds matter a lot.
2. Mobile Friendly Feature : Easy to navigate and user can access and read properly content.

Below are some tools to quick check your site is Mobile Friendly or not.

1. Mobile Friendly Testing Tool: This is the easiest way to check your website mobile friendly. Google provides Mobile Friendly Testing Tool. 

2. In Google Webmaster Tool : In Google webmaster Mobile Usability section you can check the errors and fixed them to improve the site usability.

3. Manual Check : You can also check manually by opening your website in different different mobile devices and browser to check that your site opening properly or not. 

Check above mention points for Mobile friendly site and be prepare for it.

Hope your site gets ranking boost. All the Best for this new Google Algorithm update.

Google has Started Bolding Answer in Search Result

Have you notice that Google has started bolding answer in quick search result box that is displayed on top of the search result page.

Below are few search result :

1. For Search Query Airline Pilot Salary

2.  For search Query Normal Blood Pressure Level

3.  For search Query Average age in India

Wissam Dandan has informed about these changes in Google+ Post.

What is the Reason of High Bounce Rate of Your Website?

Bounce Rate is one of the major element of the successful SEO Strategies.

 

What is Bounce Rate?

Bounce rate is the percentage of single page sessions, sessions in which the website visitors left your site from the entrance without interacting with the other page of your site.

If a website has higher bounce rate that means the user didn't find the  useful content on the site and also the site is not correctly optimized for the correct keywords.

This is not always correct that means if a user is looking for something and he/she visited your site and found the relevant information at that page then also he/she may leave your site without clicking on the other page of website.

If a user spends more time on your site that helps in to increase the page and domain authority of the site and Google loves website having higher domain authority and also giving preference in higher ranking in Search engine.

Below are the possible reasons of Having Higher Bounce Rate of your Website:

1. Bad Design 

Presentation is very important for anything. If your site is not well designed and also it doesn't looks attractive to the user then the user may not stick to your site.

Also don't use those colour which really hurt the eyes, lots of animation or flash, some design issues which makes your users uncomfortable which in turn they leave your site.

2. Site Navigation

Make your site structure as simple as you can so that the visitors can easily navigate or move around within your site. If your site having poor navigation which make your visitors confused and they will leave  your site which again results in high bounce rate.

3. Wrong Keyword Selection

Keyword Research plays an important role in SEO. Choose wisely keywords for your site. If you don't select correct keyword in that case if a visitor comes to your site but he/she didn't found any relevant information about the search term then he/she left the site immediately which results in higher Bounce Rate.

4.  Slow Loading Speed

If the site having high loading speed then the user get annoy and just close the browser that results in higher bounce rate.

5. Not Mobile Friendly 

Nowadays everybody have smartphone and people loves to browse site in mobile. Ideally the speed of webpage is opening in mobile browser is 4 second. If the site takes long time to open in mobile then the visitors get annoyed and close the browser which again results in higher Bounce rate.

Google has already announce that by April 21st there is going to be a update related to mobile friendly site. If a site is mobile friendly then Google give preference to the site in having higher ranking in search engines.

Source : Google Webmaster Central Blog

  

6. Ad/Pop-Ups

Usually Pop ups annoy users. But a well timed pop up can increase the conversion. So, its better to use pop up wisely. 

These are few reason of having high Bounce Rate. If I missed any important point then please mention in Comment box.

How to Optimize Your Blog Posts For SEO

If you have a blog then you must have to know how to optimize your blog posts for SEO. While writing a blog post keep few points in your mind which helps you to rank higher than your competitor in Search Engines.

Here are basic fundamentals of SEO to Optimize Blog post.

1. Keyword Rich URL:

Keyword Rich URL is the best way to tell Search Engine that your post is highly relevant to the specific keyword phrase.

2. Keyword Research:

Keyword research is an essential part of Search engine optimization. When you select the topic on which you are going to write your article then do the proper keyword research. Use those keywords and phrases in your blog post which will help you to rank higher in Search engine.

3. Proper Use of Keywords:

Once you select relevant and important keyword for your post or article then try to place those keyword phrases throughout the post so that Search engine easily get to know that your page is relevant to those specific keyword phrases.

Include important keywords in Title, Heading and Subheading of the post, Title tags and Meta description, Anchor Text and in Introductory and concluding paragraph of the post.

Use wisely these keywords in your article but don't stuff your article with keywords it looks like Keyword stuffing or spamming.

Pic Courtesy : Google Image Search Result

4. Keywords in Title:

Include keywords in Title tag and put Title tag in H1 tag to tell Google to what is your page is all about.

5. Image Optimatization:

Include your keywords in Image file name and also in alternate text (alt tag) of the image. So that Search engine crawler can read image properly.
And image will appear for that keyword in Image search result.

6. Link Back to Other Bloggers post:

When you write post then you can include other bloggers link as a reference this is good way to write a blog and also you will get backlink from bloggers. Valuable backlinks matters a lot for Link Building in SEO.

7. Interlinking within your Post:

Do proper Interlinking within the related blog post.

8. Use of Social Media:

Share your post in Social Media platfrom such as Google+, Facebook, Twitter, Pinterest and other Social platforms. Make use of these platform as much as you can. Promote post in the related groups in community so that you can get more valuable users or readers for your blog.

Above are the basics of Search Engine Optimaztion (SEO) tips whcih helps you to get higher rank in Search Engines.

If I missed any important point then please mention in comment box.

A Complete Essentials SEO Terms You Should Know

Here is a list of some basic SEO glossary.

Algorithm 
Algorithm are the rules and calculations used by search engine bots to calculate the rankings of the sites being indexed by it.
The search engine algorithms are different for different different Search Engines.

ALT Tags
ALT describes the images to the Search Engine. Unlike Humans Search Engine bot read only text. Best practice is to target your keyword with the relevant Images.

Back links
It is the total number of links from other websites directing to the website. Back links are the important part of an SEO and the process of collecting links from other websites to your website is know as link building.

Cloaking
Cloaking comes under Black Hat SEO. It is a procedure in which the actual content meant for users and is hidden from the search engines at the same time show different content to the Search Engine Bots. It’s an unethical SEO marketing practice meant to trick the search engines. 

Inbound Links

It is a synonym of Back links.

Outbound Links
Any links present on a web page that points to the other site is known as Outbound Links.

Keywords
Keywords are the exact word or phrase used by a user while searching for information on the Search Engine. It may also denote the terms or phrases targeted by a web site to get high rankings on search engines.

Keyword Density
Denotes the percentage of keywords in a document to the total word count of the document. It is an important factor used by search engines to determine the relevancy of a page. It should be 3-5 percent.

Keyword Proximity
The relative distance between two important keywords (May or may not be same) in the visible text of a website. How two keyword is related to each other.

Landing Page
The actual page to which a user is directed after clicking on the search engine listing of that particular website.

Anchor Text
The text that gets displayed in the hyperlinks.

Title Tag
Title Tag is to help search engines in describing the Title of a web page. Keyword Ranking is based on the Title tag it helps Bots to identify that the relevancy of the page with search term.

Description Tag
This tag is used to describe about the page. A short summary which will appear under the URl in the Serach Engine result Page. Meta Description should be unique for each page of site and catchy.

Keywords Tag
Keywords Tag is set of related keyword to the targeted keyword of that page. Now some of the Search Bots are not giving preference to the Keywords Tag.

Robots Tag
Robots Tag help webmasters to control the Web Pages that get indexed by the search engines. 

Mirror Site
Mirror Site is a duplicate copy of an already existing website.

Reciprocal Link
When two websites agree to exchange links with each other. For Example Site A points to Site B and Site B points to Site A.

Robot
Synonym of crawler.

Robots.txt
It is a text file that is included in the root folder to prohibit search engines from indexing the page.

URL
Uniform Resource Locator.

SERPS
The most widely used acronym for Search Engine Results Page. See Results Page.

Important SEO Strategies for e-Commerce Site

Basic SEO strategy is different for e-commerce site. 
Here are some basic SEO tips which will help your e-commerce site to maximise organic traffic and sales.

1. URL Optimization: 
Url should be unique and keyword rich for each product.
Instead of using some numbers for product in url use product name.
For example: Avoid using www.abc.com/123456659/
                   Use www.abc.com/women-apparel/
2. Products Description:
Create unique product description for every products. 

3. Avoid Duplicate Content / Page:
In e-commerce site there are lot of chances to create duplicate pages. 
So, try to avoid duplicate pages and best practice is to use Robots no-index no-follow for all search pages.

4. Site Load Time:
Optimize your site load time by reducing the size of the images but don't compromise with the image quality.

5. Images and Videos:
Add proper and related images and videos of product. Image and video should be of high quality and use targeted keyword as the Anchor text for that product.

6. Title and Meta Description:
Title and meta description which are appearing in Search engine result should be unique and catchy. So, that the user click on the link from Search engine result page.

7. Use HTTPS for URL:
For an e-commerce website it is very important to have your site secure.
Make your site secure by using HTTPS. HTTPS provides and extra layer to security for your site.
According to Google SSL Update HTTPS is a ranking single to Google SERP.

8. Search Facility within Site:
Provide search facility within your site which is user friendly. And also it provides the most relevant results for the search query.
So that the user can navigate and do more shopping on your site.

9. Internal Linkings:
Do proper internal linking. By adding or linking your page to several other related page within your domain.

10. Site Navigation & Proper Categorisation:
For e-Commerce website site navigation is a important factor. Because it will helps in higher search engine rankings for your product and also it gives smooth navigation from one product to other or one category to other category for users.

11. Add Forums:
From the point of content for the e-commerce site add forum and encourage your user to take part and join the discussion.

12. Product Reviews:
Users are much more interested in to buy products having review. So, encourage your user to write the review about products.

13. Social Integration:
Add Social sharing buttons on each product page so that user can share these products within their circle.

14. Don't Put Down Out of Stock product Pages: 
Instead of putting down out of stock product pages show a message for Out of Stock product. 
Because these pages gives the more number of indexed pages or content to the Google bots.


These are the few basis tips for e-commerce site.
If I missed some important point then please mention in Comment box.

Important Things Need to Take Care for e-Commerce Site in 2015

As the year comes to an end and a new year begins, owners of the e-commerce site need to check the complete site that your site have all the latest features and functionality. If you have a e-commerce site then it must be you should have to one step ahead of your competitors in terms of user friendly site, fresh products, engaging e-commerce presence.

Below are some Important things to take care for e-Commerce site in 2015.

1. Mobile Experience : 
Now a days users spent more time on Mobile rather than desktop or Laptop. So, its very important to have a mobile friendly site and have mobile and user friendly navigation. Also the description and quality of the image should be very clear. And the most important thing for mobile users to have easy to pay option.

2. Image Quality : 
There is an option to enlarge the image and have good image quality. The size of the image is less but the have higher in quality.

3. Product Review : 
Customers are much more interested to buy the products which is having users reviews as well as the user star rating for the product.

4. Product Comparison : 
Before buying any products users want to do comparison for that product. Users wants to do comparison side by side such as features, specification, price, offers and reviews on every category of the merchandise. So build these comparison process very easy for the users and in returns these features help the user to spend more time on your site.

5. Sign up Process : 
Make it very simple to having sign up process. Provide Users to login via Facebook and other social platform to create an account and give them Account id and password which they can use any time. Also provide a feature called Wallet and they can easily see their last transaction history and liked products.

6. Faceted Search Query : 
Customers need more option when presented with the Search box. Making Faceted search query you need to have categories your product which are most important to your customer. For example: if someone type Black Shirt with an average rating of 4 out of 5 stars in Search box, select the closet and most likely product match rather than returning zero result for the query.

7. Social Integration : 
Make your users to like and share the products in their social network. And also like your Social pages and start talking about you and your products.


These are the some basic tips to take care for e-Commerce site.
If I missed any important points please mention in comment box to consider.