Important SEO Strategies for e-Commerce Site

Basic SEO strategy is different for e-commerce site. 
Here are some basic SEO tips which will help your e-commerce site to maximise organic traffic and sales.

1. URL Optimization: 
Url should be unique and keyword rich for each product.
Instead of using some numbers for product in url use product name.
For example: Avoid using www.abc.com/123456659/
                   Use www.abc.com/women-apparel/
2. Products Description:
Create unique product description for every products. 

3. Avoid Duplicate Content / Page:
In e-commerce site there are lot of chances to create duplicate pages. 
So, try to avoid duplicate pages and best practice is to use Robots no-index no-follow for all search pages.

4. Site Load Time:
Optimize your site load time by reducing the size of the images but don't compromise with the image quality.

5. Images and Videos:
Add proper and related images and videos of product. Image and video should be of high quality and use targeted keyword as the Anchor text for that product.

6. Title and Meta Description:
Title and meta description which are appearing in Search engine result should be unique and catchy. So, that the user click on the link from Search engine result page.

7. Use HTTPS for URL:
For an e-commerce website it is very important to have your site secure.
Make your site secure by using HTTPS. HTTPS provides and extra layer to security for your site.
According to Google SSL Update HTTPS is a ranking single to Google SERP.

8. Search Facility within Site:
Provide search facility within your site which is user friendly. And also it provides the most relevant results for the search query.
So that the user can navigate and do more shopping on your site.

9. Internal Linkings:
Do proper internal linking. By adding or linking your page to several other related page within your domain.

10. Site Navigation & Proper Categorisation:
For e-Commerce website site navigation is a important factor. Because it will helps in higher search engine rankings for your product and also it gives smooth navigation from one product to other or one category to other category for users.

11. Add Forums:
From the point of content for the e-commerce site add forum and encourage your user to take part and join the discussion.

12. Product Reviews:
Users are much more interested in to buy products having review. So, encourage your user to write the review about products.

13. Social Integration:
Add Social sharing buttons on each product page so that user can share these products within their circle.

14. Don't Put Down Out of Stock product Pages: 
Instead of putting down out of stock product pages show a message for Out of Stock product. 
Because these pages gives the more number of indexed pages or content to the Google bots.


These are the few basis tips for e-commerce site.
If I missed some important point then please mention in Comment box.

Important Things Need to Take Care for e-Commerce Site in 2015

As the year comes to an end and a new year begins, owners of the e-commerce site need to check the complete site that your site have all the latest features and functionality. If you have a e-commerce site then it must be you should have to one step ahead of your competitors in terms of user friendly site, fresh products, engaging e-commerce presence.

Below are some Important things to take care for e-Commerce site in 2015.

1. Mobile Experience : 
Now a days users spent more time on Mobile rather than desktop or Laptop. So, its very important to have a mobile friendly site and have mobile and user friendly navigation. Also the description and quality of the image should be very clear. And the most important thing for mobile users to have easy to pay option.

2. Image Quality : 
There is an option to enlarge the image and have good image quality. The size of the image is less but the have higher in quality.

3. Product Review : 
Customers are much more interested to buy the products which is having users reviews as well as the user star rating for the product.

4. Product Comparison : 
Before buying any products users want to do comparison for that product. Users wants to do comparison side by side such as features, specification, price, offers and reviews on every category of the merchandise. So build these comparison process very easy for the users and in returns these features help the user to spend more time on your site.

5. Sign up Process : 
Make it very simple to having sign up process. Provide Users to login via Facebook and other social platform to create an account and give them Account id and password which they can use any time. Also provide a feature called Wallet and they can easily see their last transaction history and liked products.

6. Faceted Search Query : 
Customers need more option when presented with the Search box. Making Faceted search query you need to have categories your product which are most important to your customer. For example: if someone type Black Shirt with an average rating of 4 out of 5 stars in Search box, select the closet and most likely product match rather than returning zero result for the query.

7. Social Integration : 
Make your users to like and share the products in their social network. And also like your Social pages and start talking about you and your products.


These are the some basic tips to take care for e-Commerce site.
If I missed any important points please mention in comment box to consider.