What is the Reason of High Bounce Rate of Your Website?

Bounce Rate is one of the major element of the successful SEO Strategies.

 

What is Bounce Rate?

Bounce rate is the percentage of single page sessions, sessions in which the website visitors left your site from the entrance without interacting with the other page of your site.

If a website has higher bounce rate that means the user didn't find the  useful content on the site and also the site is not correctly optimized for the correct keywords.

This is not always correct that means if a user is looking for something and he/she visited your site and found the relevant information at that page then also he/she may leave your site without clicking on the other page of website.

If a user spends more time on your site that helps in to increase the page and domain authority of the site and Google loves website having higher domain authority and also giving preference in higher ranking in Search engine.

Below are the possible reasons of Having Higher Bounce Rate of your Website:

1. Bad Design 

Presentation is very important for anything. If your site is not well designed and also it doesn't looks attractive to the user then the user may not stick to your site.

Also don't use those colour which really hurt the eyes, lots of animation or flash, some design issues which makes your users uncomfortable which in turn they leave your site.

2. Site Navigation

Make your site structure as simple as you can so that the visitors can easily navigate or move around within your site. If your site having poor navigation which make your visitors confused and they will leave  your site which again results in high bounce rate.

3. Wrong Keyword Selection

Keyword Research plays an important role in SEO. Choose wisely keywords for your site. If you don't select correct keyword in that case if a visitor comes to your site but he/she didn't found any relevant information about the search term then he/she left the site immediately which results in higher Bounce Rate.

4.  Slow Loading Speed

If the site having high loading speed then the user get annoy and just close the browser that results in higher bounce rate.

5. Not Mobile Friendly 

Nowadays everybody have smartphone and people loves to browse site in mobile. Ideally the speed of webpage is opening in mobile browser is 4 second. If the site takes long time to open in mobile then the visitors get annoyed and close the browser which again results in higher Bounce rate.

Google has already announce that by April 21st there is going to be a update related to mobile friendly site. If a site is mobile friendly then Google give preference to the site in having higher ranking in search engines.

Source : Google Webmaster Central Blog

  

6. Ad/Pop-Ups

Usually Pop ups annoy users. But a well timed pop up can increase the conversion. So, its better to use pop up wisely. 

These are few reason of having high Bounce Rate. If I missed any important point then please mention in Comment box.